Attila Forgács

Attila Forgács is an Associate Professor at the Faculty of Pedagogy and Psychology, Eötvös Loránd University, with prior roles including director of the Institute of Behavioral Science and Communication Theory at Corvinus University of Budapest. He holds a PhD in Psychology from the University of Pécs (2005) and a clinical psychology degree from Haynal Imre University of Health Sciences (1993).

His research focuses on gastropsychology—an interdisciplinary field bridging eating disorders and food marketing—and explores why humans consume beyond physiological needs. Key interests include social psychology, media impacts on eating behaviors, and consumer psychology. He pioneered paternal childbirth support and psycho-oncology in Hungary and conducted WHO-funded communication training for midwives.

Forgács’ publications emphasize cultural, media, and psychological drivers of obesity and eating disorders, with recent work analyzing taste perception and fasting’s marketing implications. His articles consistently address societal pressures, global health trends, and behavioral interventions.

Awards & Honors:

• Markusovszky Award (2002)
• Kenneth Rice Award for teaching innovation (2006)
• Lecturer of the Year (Corvinus University, 2013)
• Bolyai János Research Scholarship (1998–2001)
• Békésy György Postdoctoral Scholarship (2002–2005)

He leads research as Chief R&D Officer at ROI Achievement Group (USA) and Research Director at MindTitude™ Hungary. He has managed EU education projects and conducted ~100 qualitative/quantitative studies on consumer behavior for international clients.