معرفی
Dr Ashley Tong Hui Hui is a Lecturer in Accounting & Finance at the Newcastle Business School, University of Newcastle (Australia), Singapore campus. She serves as the Program Coordinator for Commerce and the Student Academic Conduct Officer.
- B.A.(Hons) in Accounting and Finance
- Master in Business Administration
- Doctor of Philosophy (Finance)
Her research spans behavioural finance, corporate governance, and AI applications in finance and hospitality. Recent work explores CEO narcissism impacts, self-congruity in luxury branding, and AI-driven service quality improvements.
Published in journals like Journal of Management and Governance, her 2024 grant (S$44,000) with Curtin Singapore focuses on safety assessments in Pulau Ubin. She also serves on the board of an entrepreneurial association in Malaysia.
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