Areti Gkypali

Dr. Areti Gkypali serves as an Assistant Professor in the Department of Marketing and Communication at the School of Business, Athens University of Economics and Business. Her expertise bridges innovation economics, entrepreneurship, and international business, with publications in premier journals including Research Policy and Industrial and Corporate Change.

Her academic credentials include:

• BSc in Economics (2007), University of Patras
• MSc in Industry and Innovation Analysis (2008), SPRU, University of Sussex, UK
• PhD in Economics (2014), University of Patras

Prior to her current role, she completed a Postdoctoral Fellowship at Warwick Business School's Enterprise Research Centre.

Dr. Gkypali's research examines innovation-export dynamics, absorptive capacity, and SME performance, with recent work exploring twin transitions in logistics, solopreneurial growth, and university-business collaboration paradoxes. Her methodological approach integrates econometric modeling and longitudinal SME analysis.

Analysis of her 2015-2025 publications reveals three dominant trajectories: (1) innovation-performance-export linkages in SMEs, (2) collaborative knowledge absorption mechanisms, and (3) sectoral innovation dynamics in creative industries and low-tech firms. Her work consistently addresses policy-relevant questions about fiscal austerity impacts and digital-green transitions.

She actively contributes to the scholarly community as a reviewer for Research Policy and Small Business Economics Journal, and serves on the Editorial Review Board of Small Business Economics. Her research has been presented at major forums including the European International Business Academy and R&D Management Conference.