معرفی
Arash Valipour is a Lecturer in Marketing and Joint Programme Director of the MSc Marketing programme at Queen Mary University of London's School of Business and Management. He holds a PhD in Marketing from Leeds University Business School, alongside a BSc in Computer Science and an MBA in Marketing. A Fellow of the Higher Education Academy, his research focuses on services marketing, front-line employees' well-being, occupational health psychology, B2B marketing dynamics, and professional services firms' operational strategies.
Education:
- PhD in Marketing, Leeds University Business School
- MBA in Marketing
- BSc in Computer Science
Research Interests:
His work bridges organizational behavior and marketing, particularly examining how job stressors and feedback mechanisms impact employee engagement in professional service sectors like law firms. He also explores brand management strategies in emerging markets such as Iran's mobile sector. Recent studies emphasize pandemic-era curriculum restructuring and B2B solicitor stress analysis.
Key Contributions:
His scholarly contributions highlight trends in professional service firms' human resource challenges, B2B sector-specific marketing strategies, and the interplay between brand personality and customer loyalty.
Professional Recognition:
- Fellow of the Higher Education Academy
Teaching:
- Undergraduate: BUS101 (Introduction to Marketing and Communications)
- Postgraduate: BUSM094 (Introduction to Marketing Theory and Concepts)
