Antonella La Rocca

Antonella La Rocca is an Associate Professor at Rennes School of Business (France) and a Visiting Professor at the Institute of Marketing and Communication Management, Università della Svizzera italiana (USI). She teaches business-to-business marketing and leads research on innovation and entrepreneurship in agribusiness and healthcare contexts. Her PhD in Communication Sciences from USI focused on identities in business relationships.

Research Interests: Her work spans business relationships, innovation ecosystems, entrepreneurial strategies in agriculture, and healthcare service innovation. She integrates interdisciplinary approaches from marketing, organizational studies, and policy analysis.

Professional Experience:

• Post-doctoral Research Fellow, University of Lugano
• Research Fellow, Akershus University Hospital (Norway)
• Assistant Professor, BI Norwegian Business School
• Consultant, University Start-up Promotion Center

Editorial Role: Serves as Associate Editor for the Journal of Business and Industrial Marketing.