معرفی
Antje Graul serves as an Assistant Professor in the Marketing and Strategy Department at Utah State University's Jon M. Huntsman School of Business, where her research bridges sustainable consumer behavior and transportation systems. Her academic profile reflects active engagement in contemporary sustainability challenges through empirical and theoretical scholarship.
Her research focuses on:
- Psychological drivers of electric vehicle adoption
- Behavioral economics in sharing economy platforms
- Sustainable transportation decision-making beyond cost/time factors
- Consumer responses to sustainability certifications and awards
- Pedagogical innovations in growth mindset development
Analysis of her 2021-2025 publications reveals consistent interdisciplinary methodology, integrating marketing theory with environmental psychology and transportation studies. Her work demonstrates particular expertise in range anxiety mitigation, bus electrification barriers, and the disruptive potential of sharing economy models, often employing mixed-method approaches to examine socio-demographic moderators and psychological mechanisms.
Her scholarly contributions extend to educational practice through publications on teaching documentation systems and curriculum design for sustainability education, indicating dual commitment to research excellence and pedagogical innovation within marketing academia.
