Annika Ravald

Annika Ravald serves as Adjunct Professor at Hanken School of Economics in the Marketing department, with a secondary position at University of Vaasa. Her research explores marketing strategy, relationship dynamics, and service management with applications to consumer well-being and business ecosystems.

Her publication portfolio demonstrates strong focus on decision-making in marketing environments, consumer technology, and business model innovation. She received the Journal of Service Management Outstanding Paper Award (2011) and Best Paper Award (2023) for her contributions.

Research projects include implementing dynamic business models in SMEs. She actively participates in academic supervision as faculty opponent and thesis examiner.