Annette Popp Tower

Dr. Annette Popp Tower is an Assistant Professor of Marketing at Clemson University's Wilbur O. and Ann Powers College of Business, where she joined the faculty in 2019. She holds a Ph.D. in Marketing from the University of Tennessee and teaches courses including Strategic Marketing Management and Principles of Marketing.

Education

• Ph.D. in Marketing, University of Tennessee (2019)
• M.A. in Economics, University of Tennessee (2013)
• M.B.A. in Marketing, Murray State University (2006)
• B.B.A. in Management, Austin Peay State University (2003)

Research Focus

Her research examines marketing resource allocations, tactical tradeoffs, and international marketing strategies, with particular emphasis on:

• Sustainability practices and implications
• Marketing-finance interdisciplinary linkages
• Resource optimization frameworks
• Global marketing strategy implementation

Awards

• 2020 Lisa Scheer Research Award for Best Junior Faculty Proposal

Personal

A German native, she enjoys international travel, nature activities, and soccer (Fußball) with her family.