Anne Jacobi

Prof. Dr. Anne Jacobi is a Professor of Business Administration specializing in Marketing at the South Westphalia University of Applied Sciences, Faculty of Engineering and Economics in Meschede, Germany. Her extensive affiliations include:

• Guest professorships at UTCC Bangkok and ZUST Hangzhou
• Lectureships at FEDA/EDU/Aset in Barcelona
• Membership in Sauerland Initiative, Paderborn Marketing Club, and German Association of University Professors

Her research spans strategic/operational marketing, brand management, B2B dynamics, and regional economics. She has led projects on wind energy acceptance, tourism branding, and consumer behavior in the Sauerland region, often funded by EU/NRW grants. Prof. Jacobi emphasizes practical application, collaborating with companies like Hella and Miele for market studies and student projects.

She has supervised 200+ theses since 2008 on topics like digital marketing, sustainability, and international business strategies. Her teaching covers marketing fundamentals, sales management, and B2B strategies. Prof. Jacobi's team includes research assistants and industry lecturers supporting applied business research.