Anna Tous Rovirosa

Anna Tous Rovirosa is a Professor at the Department of Journalism and Communication Studies, Universitat Autònoma de Barcelona (UAB). She specializes in television fiction analysis, gender studies, and sports-themed media. She has held visiting scholar positions at University College Dublin (2023-2024), University of East Anglia (2021), and Ruhr Universität Bochum (2009). Her work contributes to UN Sustainable Development Goals related to education and gender equality.

Education:

• Ph.D., Doctora per la UAB en Periodisme i Ciències de la Comunicació (2008)
• Postgraduate Diploma d'Estudis Avançats (DEA) (2004)
• Masters in Pedagogical Adaptation (1999)
• Master's and Bachelor's in Journalism and Communication (1997)

Research Interests: Her work focuses on analyzing TV series, gender representation in media, and sports fiction. Key themes include toxic masculinity in sports TV (e.g., Ted Lasso), feminist victories in sports narratives (The Hockey Girls), and the intersection of AI/SEO in journalism. She also explores historical programming trends in Spanish TV (1990–2010).

Recent Articles: Her 2024 publications address AI-driven news monitoring, SEO's impact on journalism, and gender dynamics in sports TV. These reflect her dual focus on media technology and sociocultural analysis.

Awards & Grants:

• Salvador de Madariaga Scholarship (2023–2024)
• Jose Castillejo Scholarship (2021)
• Xarxa Vives d’Universitats Lluís Vives selection
• Lead PI of Gendered-Sports-Fiction project (2023–2025)

Professional Contributions: Supervises 18 doctoral works and advises on media literacy. Her projects include analyzing youth representation in Spanish TV fiction and the digital transformation of cultural industries.

Labs/Teams: Member of GRECSE (Sports Research Institute) and collaborates with international networks on gender and media studies.