Anna Michálková

Anna Michálková is an Associate Professor at the Department of Tourism, Faculty of Commerce, Bratislava University of Economics and Business. Her expertise spans regional tourism, destination management, and tourism economics, with a focus on sustainable development and innovation.

• Education: Study stays at University of St. Gallen (Switzerland), University of Economics in Vienna (Austria), and University Lüneburg (Germany).

Her research investigates institutional frameworks for destination management, tourism cluster dynamics, and economic impacts of tourism, particularly in crisis periods. She emphasizes stakeholder cooperation, societal value metrics, and sustainable growth strategies.

Key trends in her publications include regional policy integration, gazelle enterprises in tourism, and cross-border collaboration. She has led projects like KEGA 034EU-4/2020 on innovative teaching methods and VEGA grants on competitiveness and innovation.

Anna supervises bachelor and master programs in tourism management, teaches case studies in German, and collaborates with institutions across Europe. Her work bridges academia and practice through projects with local governments and tourism organizations.