Anja Lüthy

Anja Lüthy is a Professor at the Brandenburg University of Technology in the Department of Economics. Her expertise lies in General Business Administration, with a focus on Service Management and Marketing. She is based in Building A (Business and Economics Center), Room A.2.46, Magdeburger Straße 50, 14770 Brandenburg an der Havel, Germany.

Contact:

• Phone: +49 3381 355 - 244
• Email: anja.luethy@th-brandenburg.de

Research Interests: Anja Lüthy specializes in Service Management and Marketing, with additional expertise in Intercultural Management, Quality Management, and Human Resources Management in Healthcare. Her work explores soft skills in management and the application of modern media in marketing strategies.