André Luis da Fonseca

André Luis da Fonseca is an Adjunct Professor in the Graduate Program in Administration at COPPEAD, Federal University of Rio de Janeiro. He coordinates the Executive Training in Applied AI (Post-MBA) program and co-leads the Center for Studies in Strategy and Innovation. His academic background includes a PhD in Administration (COPPEAD-UFRJ), a Master's in Computer and Entrepreneurship Teacher Training from Oxford University, and a Bachelor's in Computer Science from UFRJ.

Research Focus

Fonseca's research explores interdisciplinary applications in:

• Artificial Intelligence for organizational efficiency
• Entrepreneurship and startup ecosystem dynamics
• Social network analysis in business contexts
• Marketing innovation

Awards and Recognition

• Best doctoral dissertation article (2024) at Brazil's premier academic marketing conference

Professional Background

With over a decade as a tech entrepreneur and CEO (including venture capital financing experience), he now mentors startups within UFRJ's innovation ecosystem. He teaches Applied AI and Entrepreneurship in graduate programs.