Andreas Masouras

Dr. Andreas Masouras is an Associate Professor of Communication and Marketing at Neapolis University Pafos, serving as Head of the Department of Communication & Creativity and MBA Coordinator. He holds a PhD with distinction from the University of the Peloponnese and has held visiting roles at institutions like the Indian Institute of Management Ranchi and the Politecnico di Milano. His research spans communication, marketing, entrepreneurship, and institutional analysis, with a focus on political marketing, SME innovation, and quality management in education and public sectors. He has authored books including *Entrepreneurship in Small and Medium-Sized Enterprises* and contributed to over 60 peer-reviewed publications. His work bridges academic theory with practical applications, addressing topics like electoral behavior, telemedicine marketing, and EU policy impacts.

• Educations:
• PhD (Distinction), Political Science & International Relations, University of the Peloponnese
• MPhil, Television Studies, University of Brighton
• MSc, Globalisation, Media & Culture, University of South Wales
• BA, Communication & Mass Media Studies, National and Kapodistrian University of Athens

Research Interests: His interdisciplinary work integrates institutional analysis with marketing and communication strategies, particularly in political contexts, tourism, and digital innovation. Key themes include the role of political marketing in voter behavior, sustainability in public sector quality management, and entrepreneurship dynamics in SMEs.

Recent articles highlight his exploration of digital marketing in telemedicine, Greek voter motivations post-2023 elections, and the application of quality frameworks in education. He actively collaborates with global networks and serves on academic governance committees at Neapolis University.