معرفی
Prof. Dr. Andreas Jain is Professor of General Business Administration specializing in Urban and Regional Marketing at Ostfalia University of Applied Sciences' Faculty of Transport, Sport, Tourism and Media. He chairs the Centre for Social Innovation (ZEGI) and coordinates MBA programs in City Marketing and Management of Social Innovations. His career spans 25+ years across academia, regional economic development, and urban planning, with prior professorships at Niederrhein University and lecturing roles at Humboldt University, Anhalt University, and Eberswalde University.
He holds a doctorate from Freie Universität Berlin, with foundational studies in Geography, Urban Planning, and Political Science at Freie Universität and Technische Universität Berlin (1987-1993). Notably, he changed his surname from Sandermann to Jain in 2010.
His research centers on urban/regional marketing, tourism management, and social innovation, examining regional identity construction, storytelling frameworks, spiritual tourism dynamics (particularly Indian contexts), and cross-border cultural cooperation. Key projects include tourist storytelling for Braunschweig (2021) and social innovation in smart cities (2016 India keynote). His work consistently bridges academic theory with practical regional development applications.
Publication analysis reveals evolution from 1990s spatial planning (Regionalpark Müggel-Spree studies) to contemporary social innovation frameworks. Recent outputs (2010-2021) emphasize qualitative case studies on cultural tourism marketing and regional branding, with strong focus on German-Dutch cooperation and Indian spiritual tourism markets.
As ZEGI Chairman, he leads funded research collaborations with regional stakeholders including municipal governments and tourism boards. He supervises MBA students through applied projects like the 2021 City Marketing Exchange initiative, emphasizing real-world impact. His leadership in the 'Shaping Democracy Together' project (2021) and 2025 podcast series demonstrates ongoing engagement with democratic innovation.
The Centre for Social Innovation (ZEGI) serves as his primary research hub, fostering interdisciplinary work on regional development through stakeholder workshops, policy recommendations, and student-led field projects. Current initiatives include 'The Future of the Region' (Alliance for the Region, 2025) and democratic participation frameworks.
