Andreas Gebesmair

FH-Prof. Dr. Andreas Gebesmair is a Professor of Media and Digital Technologies at St. Pölten University of Applied Sciences. He leads the Austrian Institute of Media Economy and is part of the Media Business research group. His academic roles include teaching in programs such as Digital Media Management, Creative Computing, and Media Management. He previously directed Mediacult (2006–2011) and served as an APART Fellow (2002–2005) with research stays at Princeton and Vanderbilt Universities.

• Education: Sociology, Musicology, and History from the University of Vienna (1986–1992)
• Research Experience: AKKU (Contemporary Art Institute), Mediacult, and University of Leipzig's Institute for Cultural Studies (1992–2002)

Research focuses on media economics, cultural industries, globalization of music, and digital media. Key themes include cultural intermediaries, trade fairs, YouTube's impact, and transnational music markets. He explores topics such as symbolic capital in cultural markets and the role of digital platforms in content creation.

Major awards include the APART Fellowship. His work bridges sociological theory (e.g., Bourdieu) with empirical studies of cultural production and consumption. Recent publications analyze streaming economies, TikTok music trends, and the digital transformation of media industries.

He advises on media management and innovation, with affiliations in both academic and applied research contexts.