Andrea Torggler

Andrea Torggler serves as a Research Associate at the University of Applied Sciences Wiener Neustadt, working within the Institute of Marketing. She is based at the City Campus in Wiener Neustadt at Schlögelgasse 22-26.

Her primary academic focus encompasses:

• Marketing research and applications
• Logistics systems and management
• Product development and management strategies

Dr. Torggler maintains active research engagement at the university with particular emphasis on practical business applications in her fields of expertise. Her work bridges academic research with industry practices in marketing and logistics domains.

Professional recognition and honors:

She advises students and participates in research grant initiatives related to business applications, with particular focus on connecting theoretical frameworks with practical implementation in commercial settings. Her laboratory and team involvement centers around marketing analytics and product lifecycle management research.