معرفی
Andrea Farinet is an Associate Professor at Università Carlo Cattaneo - LIUC, specializing in Management Science. His research focuses on ethical market approaches, social innovation, and digital transformation, with particular emphasis on consumer engagement, sustainability, and brand strategy.
His work explores the intersection of digital capitalism and social progress, addressing challenges in modern marketing practices and proposing frameworks like "socialing" to balance consumer, enterprise, and market dynamics. Key themes include customer respect, luxury customization, and ecological transition.
Andrea has authored multiple publications analyzing social networks' evolving role in business, ethical guidelines for super brands, and strategies for sustainable development in agro-food supply chains. His contributions often bridge theoretical concepts with practical applications for market innovation.
