معرفی
Andrea Edmunds is an Associate Lecturer and Tutor in the School of Design at the Royal College of Art (RCA), combining over 30 years of industry experience with academic roles. She specializes in Service Design and UX Design, emphasizing real-world relevance in teaching. Prior to academia, she led Service Design at IDEO and held roles at Stanford University, where she is an alumna. Her practical expertise spans financial services (e.g., Nationwide, HSBC), healthcare (NHS, Pfizer), and sustainability (Oxfam, Future Cities Catapult).
- Education: Alumna of Stanford University.
- Teaching Roles: Lectured at Imperial College London, London School of Business, Academy of Art College (San Francisco), and Stanford.
- Consultancy: Advised startups, SMEs, and corporates on innovation processes, including fintech firms and NHS initiatives.
Her research interests focus on applying design thinking to transform customer experiences and organizational cultures, particularly in healthcare, urban planning, and financial sectors. She advocates for systemic innovation to drive cultural change in businesses and public institutions.
