معرفی
Anders Bonde is an Associate Professor at Aalborg University's Department of Communication and Psychology, within The Faculty of Social Sciences and Humanities. His research focuses on music analysis, sound branding, media psychology, and the interplay between music and audiovisual media. He employs both qualitative and quantitative methods, integrating diverse data into aesthetically informed frameworks. His work bridges musicology, media studies, semiotics, aesthetics, affective computing, and data visualization.
Teaching responsibilities include courses in music theory, voice leading, sound branding, and epistemology across programs in Music, Communication, and Media Studies. He leads the Study Board for Art, Health, and Technology, overseeing programs in Music Therapy, Art and Technology, and Nordic master's programs in Visual Studies and Media Arts.
Research projects include investigations into sound branding, audiovisual interaction effects, and multimodal meaning-making. Notable outputs include works on the aesthetics of ambiguity in 20th-century music, sensory atmospheres in retail contexts, and the effectiveness of non-musical sound branding. His work spans theoretical frameworks, empirical studies, and interdisciplinary collaborations.
Recent articles explore interactive music visualization, sound branding conceptualizations, and the role of music in advertising. Media engagement includes commentary on sound branding strategies and its psychological impacts. Grants and collaborations reflect his commitment to bridging theoretical and applied research.
