Anand Krishnamoorthy

Anand Krishnamoorthy is an Associate Professor of Marketing at the University of Central Florida's College of Business. He holds a Ph.D. from the University of Texas at Dallas and a B.Tech. from the Indian Institute of Technology Madras. His research specializes in differential game applications to advertising competition, distribution channel management, and retail competition dynamics, with publications in Marketing Science and Decision Sciences.

He teaches Marketing Strategy and Strategic Marketing Management at the graduate level, and has received multiple teaching awards including the Teaching Incentive Program award from UCF.