Ana Maria Ullod Pujol

Ana Maria Ullod Pujol is affiliated with the Department of Audiovisual Communication and Advertising and the Sports Research Institute at Universitat Autònoma de Barcelona (UAB). She holds a Ph.D. in Communication Sciences (1994) and a Degree in Information Sciences (Advertising, 1983). Her academic contributions focus on advertising evolution, media ecology, and sports communication. She collaborated as an investigator in the 2016-2019 MINECO-funded project Redes sociales y futbol: violencia, participación de los públicos y ecología de la comunicación, exploring social networks, football, and audience engagement. Her 1994 article Zapping y Publicidad examines TV advertising dynamics. Prior to academia, she worked in advertising agencies (e.g., Bassat, Oglivy & Mather) and as a journalist for El Noticiero Universal, including a UN assignment. Her research bridges media history, digital communication, and audience studies.