Ana Madsen

Ana Madsen is an Invited Assistant Professor at Católica Porto Business School, Universidade Católica Portuguesa, affiliated with the CEGE Research Center in Management and Economics. Her research examines consumer behavior through historical and contemporary lenses, particularly focusing on digitization impacts on consumption patterns.

Madsen's scholarship explores food consumption dynamics, especially Portugal's fish sector evolution, analyzing how information technologies influence consumer choices across generations. Her interdisciplinary approach combines marketing, historical economics, and nutritional education studies.

Publications demonstrate consistent focus on sustainable consumption and food marketing, with research examining generational marketing campaigns, consumer education initiatives, and cross-cultural consumption patterns. Recent works investigate digital transformation in traditional food sectors and public health nutrition campaigns.

Madsen contributes to the BestCoopMed project researching excellence in Mediterranean agri-food cooperatives, focusing on organizational optimization and market strategies.