معرفی
Amber McCord is an Associate Professor of Practice, Assistant Dean of Student Success, and Interim Department Chair in the Department of Professional Communication at Texas Tech University's College of Media & Communication. She holds a PhD in Media and Communication, an MS in Agricultural Communication, and a BS in Agricultural Communication, all from Texas Tech University. Her work focuses on enhancing visual and verbal communication skills for faculty and graduate students, particularly in grant proposals and academic publications.
Her research interests include visual communication strategies, digital media design, and the intersection of media with environmental and political issues. She teaches courses on digital and social media, including graduate-level digital media and design. McCord consults faculty on graphic design for grants and publications and supports student success initiatives as Assistant Dean.
Her recent publications explore transparency in animal harvest videos, political advertising, selfie marketing, and fracking visual communication. She actively contributes to the Office of Research Development & Communications, emphasizing applied communication solutions.
