Alfonso Morales

Alfonso Morales is Vilas Distinguished Achievement Professor at the University of Wisconsin–Madison, with appointments in UW-Extension, the Nelson Institute for Environmental Studies, and the Department of Planning and Landscape Architecture. His research examines public marketplaces, street vending, and food systems, with applied projects like farm2facts.org supporting farmers' markets. He co-founded the Kaufman Lab for Food Systems and Marketplaces and has contributed to over $50M in grant-funded research.

His interdisciplinary work integrates social theory, economic development, and policy analysis to advance equitable access in urban food environments.