Alfonso Martinez Moreno

Alfonso Martinez Moreno is a Professor in the Department of Didactics of Body Expression at the Faculty of Sports Sciences, Universidad de Murcia. He holds a PhD in Sports Management from the same institution, focusing on excellence models in municipal sports services. His research emphasizes quality management systems (EFQM), sports facility efficiency, and the psychological and physical health benefits of physical activity in older adults. He has extensive experience analyzing leadership dynamics in sports organizations and evaluating service quality in recreational facilities like golf courses and swimming pools.

Education

• PhD in Physical Activity and Sport Sciences, Universidad de Murcia (Thesis: 'Diagnóstico de excelencia en la gestión de los servicios deportivos municipales modelo EFQM 2010')

Research Interests

His work bridges sports management theory and practice, with special focus on:

• Application of EFQM Excellence Model to sports services
• Energy efficiency in sports facilities
• Motivational factors in senior physical activity participation
• Leadership styles and organizational culture in sports clubs
• Customer satisfaction measurement in sports organizations

Grants & Advising

Advised 1 doctoral thesis on municipal sports service management. Active collaborator in regional sports policy research projects.

Labs/Teams

Leads the UMUSPORT research group and contributes to the Actividad Físico-Deportiva y Calidad de Vida initiative, focusing on evidence-based strategies for sports service optimization.