Alexia Axioti

Alexia Axioti is a Holistic Coach and co-founder of the storytelling agency Own Your Story Team, affiliated with ALBA Graduate Business School at The American College of Greece. She contributes to the MBA program through executive coaching and narrative training, leveraging 15 years of senior management experience in fast-fashion retail and specialized expertise in communication strategies.

Education:

• MA in Marketing Communications, Bournemouth University
• BA in Culture and Communication, Lancaster University
• MBA (company-sponsored)
• Certification in Personal & Executive Coaching, Athens Coaching Institute (EMCC/AC certified)

Her professional focus integrates holistic coaching with narrative techniques to develop leadership capabilities, drawing from cross-industry experience at organizations including L’Oréal, Google, and Microsoft. She specializes in helping executives refine vision statements and pitch development through storytelling frameworks, with applications spanning corporate training and startup incubation.

Alexia actively serves as a Business Mentor with Women on Top and previously coached speakers for TEDxAthens, demonstrating sustained engagement in leadership development. Her work with pre-seed startup teams at incubation hubs emphasizes practical communication skills over theoretical research, reflecting her practitioner-oriented approach.

As co-founder of Own Your Story Team, she operationalizes narrative coaching methodologies for organizational growth, maintaining active collaborations with major enterprises while contributing to ALBA's educational mission through applied business mentorship.