معرفی
Alexandra Müller is a Researcher at the Chair of Quantitative Marketing and Consumer Analytics within the Mannheim Business School at the University of Mannheim, where she contributes to data-driven marketing research and consumer behavior analysis. She earned her Master of Science in Marketing from the University of Mannheim and completed her Bachelor's at Heilbronn University of Applied Sciences.
- Bachelor of Science: Heilbronn University of Applied Sciences
- Master of Science: University of Mannheim, specialization in Marketing
- Study Abroad: Nagoya University of Commerce & Business, Japan
Her research focuses on quantitative approaches to marketing, particularly in consumer analytics and data-driven decision-making. The work conducted at her chair emphasizes statistical modeling, consumer choice behavior, and analytical tools for marketing strategy. Her academic trajectory reflects a strong foundation in both theoretical and applied marketing research.
Alexandra began her research career as a student assistant at the same chair and transitioned into a full research assistant role in April 2025. While no publications have been listed in the provided text, her involvement in the Chair suggests active participation in ongoing research projects in marketing analytics.
She has not received any scientific awards mentioned in the text.
Alexandra has served as a student assistant and now as a research assistant at the Chair of Quantitative Marketing and Consumer Analytics, indicating early-stage academic mentorship and research support experience. No grants or external funding are mentioned in the provided information.
The research environment is centered at the Chair of Quantitative Marketing and Consumer Analytics, part of the Mannheim Business School, known for rigorous empirical and quantitative research in marketing science.
