معرفی
Alex Martinez is a Professor at IE University, specializing in Data and Business Analytics and Computer Science. With a multidisciplinary background spanning psychology, statistics, and entrepreneurship, he teaches courses like 'Simulation and Modeling to Understand Change' and 'Algorithms and Data Structures,' the latter leading to the development of the IE Maps algorithm. His career bridges academia, technology startups, and consultancy, reflecting a deep commitment to applying data science to real-world problems.
- Education
- Bachelor in Psychology (UAM)
- Master in Statistics (UAM)
- MBA (Escuela de Organización Industrial)
- Ph.D. in Quantum Similarity Models (UAM, ongoing)
Alex’s research focuses on quantum similarity models in vector space, natural language processing, and machine learning applications. His work with startups like Wibber and consultancy firm Compai demonstrates practical integration of AI into business and social media optimization.
- Key Projects
- Co-created VERA (psychological profiling system) and SERD (risk-assessment platform)
- Developed IE Maps algorithm for campus navigation
Outside academia, Alex is an avid musician, outdoor enthusiast, and co-founder of Cervezas Indomable, a craft beer brand. His entrepreneurial journey includes founding Wibber (2018-2020), a machine learning startup, and Compai (2020-present), an AI consultancy collaborating with major firms like Opinno and Endesa.


