Alejandro Andrade Baños

Alejandro Andrade Baños is a Professor in the Media and Digital Culture Department at the School of Humanities and Education, Tecnológico de Monterrey (Western Region), with 19 years of experience in the Monterrey Technology System. His expertise centers on technology-driven visual narrative production across film and digital media.

His educational background includes:

• Degree in Communication Sciences from Universidad del Valle de Atemajac
• Master in Animation from UPC Escuela Técnica Superior de Ingeniería Industrial de Barcelona

Professor Andrade specializes in cinematographic lighting, camera sensor imaging, and end-to-end video production workflows. He holds AVID Media Composer Advanced Editor and Certified Instructor certifications (currently undergoing recertification), with advanced proficiency in Adobe Creative Cloud for digital asset processing. His work bridges technical execution and pedagogical innovation in visual communication.

As transfer and teaching leader for the AV1001B Visual Storytelling Educational Unit in the Tec21 model, he shapes curriculum delivery across Western Region campuses. Previously, he directed the Center for Arts and Digital Realization (Creative Studies Media Center), managing multimillion-dollar equipment investments and lab operations to optimize teaching environments for Communication and Digital Animation programs.