Alberto Guevara

Lecturer Alberto Guevara is affiliated with Universidad Pompeu Fabra, where he teaches courses related to digital marketing and social media strategy.

Teaching Areas:

• Social Media and Inbound Marketing (Bachelor’s Degree in International Business and Marketing): Focuses on leveraging social networks (Twitter, Facebook, Instagram) for customer acquisition and loyalty through Inbound Marketing strategies.
• Online International Marketing Research and Benchmarking Using AI and ML (Master’s Degree in International Digital Marketing): Explores competitive research, benchmarking, and automation of online marketing processes using artificial intelligence and machine learning.

Research Interests: Span digital marketing methodologies, social media analytics, and the application of AI/ML for data-driven marketing strategies.