معرفی
Albert Garcia Pujadas is a Part-time Lecturer and Academic Director at the Barcelona School of Management (UPF). He leads the Master in Digital Marketing Management and contributes to postgraduate programs, combining academic work with extensive industry experience.
- Ingeniero Informático (Computer Engineering)
- Diplomado en Marketing y Branding
His research focuses on digital marketing strategy, exploring ethical dilemmas in technology, data privacy, and consumer behavior. Publications highlight intersections of corporate strategy and digital transformation.
His 2017 article "Libres o Vasallos. El dilema digital" examines digital dependency through lenses of consumer behavior, technology ethics, and corporate responsibility, reflecting broader trends in digital marketing research.
Professional history includes executive roles at Ogilvy (Co-founder & Managing Director), Grupo Intercom (Marketing Director), and Lorente Estrategias (Client Director). He co-founded Cálico Electrónico (Nikodemo Animation), OneMojito, Foxize, and DevsHealth (CMO).
