معرفی
Alba Santa Soriano is an Assistant Professor at the University of Alicante's Department of Communication and Social Psychology. She specializes in digital communication, strategic intelligence, and knowledge transfer.
- PhD in Philosophy and Letters (University of Alicante, 2021)
- Master's in Information Society and Knowledge (Universitat Oberta de Catalunya, 2016)
- Licenciatura in Advertising and Public Relations (University of Alicante, 2006)
Her research focuses on the intersection of technology, information, and social impact. Key areas include technology watch, innovation management, and generative artificial intelligence. She has extensive experience with the University of Alicante's Technological Observatory and its research results transfer service, having coordinated educational innovation projects like #MoocVT and its practice communities.
Recent publications examine AI applications in public relations, citizen science in Horizon Europe projects, and trust-building models in digital society. She has authored specialized publications and contributed as a speaker across Spain and Latin America.
She actively participates in educational innovation through projects like FUTUR (Universitary Tourism Fair) and SocialOVTT, focusing on graduate employability and digital identity building. Her work also includes designing social innovation labs and analyzing pseudocompra techniques in higher education markets.
