Alazne Mujika Alberdi

Alazne Mujika Alberdi is an Associate Professor and Lecturer with a PhD in Economic and Business Management from the University of Deusto, based at the Donostia campus. She teaches across multiple programs, including the BA in Communication, BA in Business Administration and Management, and the PhD Programme in Business Competitiveness and Economic Development. Her teaching focuses on marketing principles, market research, advertising, and methodology courses in innovation and economic development.

Her research interests center on consumer-market dynamics, user innovation, and corporate social responsibility. She collaborates with the Communication research team recognized by the Basque Government. Office hours are Tuesdays and Thursdays from 12:00–13:30 in Room 231.