Ainara Larrondo Ureta

Ainara Larrondo Ureta is a Senior Lecturer in the Department of Journalism at the University of the Basque Country's Faculty of Social Sciences and Communication. She serves as the Director of the Gureiker Research Group, a Type A Consolidated Research Group recognized by the Basque Government, and coordinates the Journalism Grade program. Her academic credentials include a PhD in Journalism, a Master's in New Tendencies and Journalistic Information Media, and a Master in Contemporary History, all from the University of the Basque Country.

• Bachelor's Degree in Journalism (University of the Basque Country)
• Master's Degree in New Tendencies and Journalistic Information Media
• PhD in Journalism
• Master in Contemporary History

Larrondo Ureta's research spans multiple dimensions of digital journalism evolution, with particular focus on online journalism practices, gender representation in media, and the impact of technological innovation on news production. Her work examines how journalistic genres, newswriting formats, and media management strategies are adapting to the hybrid media system. She has made significant contributions to understanding feminist discourse in digital spaces, analyzing hashtag activism movements like #YoSíTeCreo and #NoEstásSola in the Spanish context.

Her recent publications reveal a clear trajectory toward examining emerging challenges in journalism, particularly the intersection of artificial intelligence and media practices, transmedia storytelling in public service broadcasting, and the evolving dynamics of social media platforms. The analysis of her 15 most recent articles shows consistent engagement with methodological innovation, frequently employing social network analysis, computational linguistics, and mixed-method approaches to study digital communication phenomena.

• Director of Gureiker Research Group (Type A, Basque Government)
• Coordinator of Journalism Grade program
• Principal investigator on multiple research projects including 'News, networks and users in the hybrid media system' (2019-2021)
• Collaborator on 'Tools for the analysis of parliamentary discourses' with Guriker-IXA Taldea

Larrondo Ureta has developed significant international research collaborations, particularly evident in her work on cross-border journalism education and comparative studies of media systems. Her research group Gureiker maintains active partnerships with institutions across Spain and internationally, focusing on digital journalism transformation, gender representation, and public service media innovation in the digital age.