Ageeth van Maldegem

Ageeth van Maldegem is a Lecturer in New Business Models and teaches Value-Based Innovation at HZ University of Applied Sciences. She holds a Master's in Marketing from Maastricht University and a PhD from Cranfield University, focusing on SME customer insight and innovation success. Since 2007, she has contributed to academic and applied research, integrating her findings into training programs at HZ. Her work emphasizes practical applications of innovation strategies for businesses.

Research interests include sustainable business models, circular economy, and biobased solutions. She collaborates with experts at Cranfield University and leads projects like CBCI (Circular Bio-based Construction Industry) and FRESH4Cs (Water Technology). Projects like FACET explore circular entrepreneurship in tourism, while FRESH4Cs addresses freshwater challenges in coastal regions.

Ageeth’s research outcomes include manuals for SMEs and engagement in Interreg 2 Seas initiatives. She remains active in both education and collaborative research, bridging academic insights with real-world business practices.