معرفی
Afshin Tanouri is a Senior Lecturer in Marketing at Flinders University’s College of Business, Government and Law. He serves as the Director of the Flinders MBA program and focuses on integrating gamification and digital technologies into marketing and education to drive positive societal outcomes.
- Research Interests: Social Marketing, Digital Marketing, Gamification, Transformative Services Research, Consumer Behaviour, M-health
- Awards: 2024 Vice Chancellor's Award for Innovation in Teaching, 2023 Vice-President and Executive Dean's Award for Innovation in Learning and Teaching, Senior Fellow of the Higher Education Academy (UK)
His work explores how gamification can address societal challenges like mental well-being promotion and alcohol consumption reduction. Recent publications appear in top-tier journals including the Journal of Services Theory and Practice (A), Journal of Services Marketing (A), and Behaviour & Information Technology Journal (A). He has developed frameworks for transformative gamification services and tested their efficacy in real-world contexts.
As an educator, Afshin emphasizes game-based learning and industry collaboration, incorporating guest speakers, real-world cases, and AI/technology into MBA curricula. He has published 14 research outputs since 2017, with five appearing in 2024 and one in 2025. His h-index is 65, with over 86 readers on Mendeley.
- Education: Ph.D. in Marketing (University of Canterbury), Master of Marketing Management (University of Tehran), Bachelor of Systems and Industrial Engineering (Qom University of Technology)
Contact Afshin via afshin.tanouri@flinders.edu.au or +61 8 8291 4978.
