Addie Fite

Addie Fite is an Adjunct Professor at the University of Memphis and currently serves as the Marketing Director at Castle Retail Group LLC, which operates independent grocery stores in Memphis. She holds a bachelor's and master's degree in journalism from the University of Memphis. Her professional experience includes roles at publications like The Daily Memphian and Southern Bride Magazine, particularly in advertising departments. Fite specializes in introductory design courses and research on media ethics, emphasizing creative mass media that prioritizes functionality, authenticity, and visual appeal.

Education:

• Bachelor's Degree in Journalism, University of Memphis
• Master's Degree in Journalism, University of Memphis

Research Interests: Addie Fite's work focuses on ethical dimensions of media practices, strategic advertising principles, and the intersection of design aesthetics with effective communication. She advocates for media that balances creativity with practicality, striving to maintain authenticity while engaging audiences through visually striking content.

Professional Roles and Grants: While her primary academic role is adjunct teaching, she concurrently leads marketing efforts in the retail sector. No specific grants or advising activities are explicitly detailed in the provided text.