معرفی
Adam Kempenaar is a Teaching Professor of Practice at the University of Iowa, holding a joint appointment in the Department of Journalism and Mass Communication (JMC) and the Department of Sport and Recreation Management (SRM). With over 20 years of industry experience, he previously served as Vice President of Marketing and Content for the Chicago Blackhawks. His expertise spans sports marketing, social media strategy, and podcasting.
He teaches courses such as Podcasting for Sport and Recreation Professionals, Advanced Sport Marketing, and Sports Social Media Marketing. Kempenaar received his MA in Journalism and Mass Communication and a BA in Communication Studies from the University of Iowa, along with a BA in English from Grinnell College.
His research interests focus on leveraging digital platforms for audience engagement in sports and entertainment. Though no specific grants or awards are listed, his professional experience underscores a commitment to practical industry applications in media and sports management.
He can be reached at adam-kempenaar@uiowa.edu or via LinkedIn.
