Abdul Hajee

Abdul Hajee is a Researcher at the Norwich Business School, University of East Anglia. He holds a Doctor of Philosophy degree and specializes in Marketing research, with a focus on co-branding, ingredient branding, and innovation ecosystems. His academic journey includes a Bachelor of Arts in English and Literary Theory from the University of South Africa (1997), a Bachelor of Laws (LLB) from the University of London (2007), and an MBA from Ashridge Business School (later incorporated into Hult International Business School) in 2013.

• Education:
• Bachelor of Arts (English & Literary Theory), University of South Africa (1997)
• Bachelor of Laws (LLB), University of London (2007)
• Master of Business Administration (MBA), Hult International Business School (2013)

His research interests intersect complexity theory, B2B marketing dynamics, and stakeholder collaboration. He explores innovative strategies in branding and ingredient-based market positioning. Dr. Kenneth Le Meunier-FitzHugh and Dr. Helen Campbell Pickford supervise his academic work. Beyond academia, he has 15+ years of consultancy experience across the private, public, and NGO sectors in South Africa, the UK, Portugal, and Saudi Arabia.

Abdul seeks post-doctoral opportunities in academia and roles in government relations, policy, or upper management.