AITOR UGARTE ITURRIZAGA

Aitor Ugarte Iturrizaga is a part-time lecturer at Universidad Carlos III de Madrid, specializing in health communication, strategic communication, and the intersection of media with public health. His work emphasizes the role of media in shaping health narratives, particularly post-pandemic shifts in health journalism and the use of AI in science communication education.

Research interests include analyzing how media represents health issues across print, radio, and television; evaluating the impact of strategic communication in healthcare organizations like Madrid Salud; and exploring the ethical implications of AI-generated content in journalism. He has also investigated public health campaigns, patient empowerment, and the cultural dimensions of health advocacy.

His publications span over two decades, focusing on themes such as health communication strategies, media's role in social determinants of health, and organizational culture transformation for sustainability. While no awards are explicitly mentioned, his work reflects contributions to advancing health communication practices and pedagogical innovation in journalism education.

Ugarte Iturrizaga’s research often bridges theory and practice, addressing real-world challenges such as misinformation in health reporting, the integration of technology in communication, and fostering trust between institutions and the public. His articles highlight the evolving landscape of health communication in both digital and traditional media contexts.