معرفی
AI-HWA CHANG is a Professor in the Department of Business Administration at National Chengchi University's College of Commerce in Taipei, Taiwan. She maintains an active faculty position with appointments running through 2026 across both the Department of Business Administration and the Master of Business Administration Program.
Education Background:
- PhD in Business Administration, University of Illinois (1987-1992)
- Master's in Business Administration, National Chengchi University (1975-1977)
- Bachelor's in Management Science, National Chiao Tung University (1971-1975)
Research Focus: Professor Chang specializes in multiple marketing domains with particular expertise in brand strategy and digital marketing approaches. Her research interests span both theoretical and practical applications of marketing principles in contemporary business environments, with strong emphasis on customer-centric approaches and technology integration in marketing systems.
Teaching Responsibilities: She teaches advanced courses including Marketing Management Seminar, Product and Brand Management, Marketing Research, and Quantitative Methods in Marketing, demonstrating her comprehensive knowledge across the marketing discipline.
Professional Standing: With over three decades of academic experience since completing her doctorate in 1992, Professor Chang represents an established scholar in the business administration field at one of Taiwan's leading universities.