Şebnem CEYLAN APAYDIN

Şebnem CEYLAN APAYDIN is a Lecturer at the Department of Radio, Television and Cinema Communication, Faculty of Communication, Sakarya University. She holds a PhD in Radio and Television from Selçuk University (2020), and has conducted administrative duties such as Communications Coordinator in the Rectorate (2014-2014). Her research focuses on Turkish TV series analysis, media effects, augmented reality applications, and cultural studies.

Education:

• Licentiate (2003): Selçuk University - Journalism
• Master's (2012): Selçuk University - Radio, Television and Cinema
• PhD (2020): Selçuk University - Radio and Television

Research Interests:

• TV series cultural impact and transformation
• Augmented reality in media and advertising
• Cultural identity in Turkish cinema and TV
• Media literacy and health communication
• Digital media platforms and societal implications

Recent Article Trends: Recent works emphasize pandemic-era TV series adaptations, Turkish TV's cultural influence, and gender representation. Earlier research explored AR in advertising and rural-urban cultural shifts.

Grants & Projects:

• "Kadının Gücü Medya Atölyesi" (2014)
• Sakarya University promotional films (2016)
• Short Film Festival organization (2020-2022)

Labs/Teams: Active in Sakarya University's Communication Department academic activities and film festival organizations.