Jorge PeñaView profile
Professor
Jorge Peña is a Professor at the University of California, Davis, specializing in computer-mediated communication and virtual environments. His research explores cognition, affect, and behavior in video games and VR/AR contexts, with a focus on avatar customization, social comparison, and health outcomes. He serves on the editorial board of the Journal of Computer-Mediated Communication and previously chaired the National Communication Association's Game Studies Division. Education: Ph.D. in Communication, Cornell University (2007) M.S. in Communication, Cornell University (2004) B.A. in Social & Organizational Psychology, Universidad de Santiago de Chile (2002) Research Interests: Peña investigates how digital environments shape social interactions, including priming effects in virtual contexts, avatar embodiment, and the impact of video games on empathy and prosocial behavior. His work combines quantitative methods like experiments and linguistic analysis. Publications Trends: Recent studies focus on VR/AR health applications (e.g., pain reduction, social connection), avatar appearance influencing physical activity, and the Proteus Effect. His work bridges communication studies with emerging technologies like AR and EEG hyperscanning. Awards & Grants: $25,000 UC Davis CAPR seed grant (2021) $63,000 UC systemwide Innovative Learning Technology Initiative grant (2018) His lab ( Victr Lab ) develops interventions using immersive technologies to address mental health and social issues. Current projects explore VR-based pain management and avatar-driven behavioral interventions.










