Fred FeinbergView profile
Professor
Fred Feinberg is the Joseph and Sally Handleman Professor of Marketing and Professor of Statistics (by courtesy) at the University of Michigan, where he is also an Affiliated Faculty member of the Center for the Study of Complex Systems. His work integrates advanced Bayesian methods with large-scale marketing data to illuminate how people make choices under uncertainty. Education Ph.D., Sloan School of Management, Massachusetts Institute of Technology (1989) Doctoral program in Mathematics, Cornell University (1983–84) S.B. Mathematics & S.B. Philosophy, Massachusetts Institute of Technology (1983) Research Focus Feinberg’s scholarship centers on discrete choice models that leverage real-world decisions to infer latent attributes such as demographics, product appeal, and socioeconomic status. Methodologically, he employs Hierarchical Bayes (HB) models and cutting-edge MCMC algorithms to handle massive data sets, while theoretically he advances dyadic utility theory and optimal search under uncertainty. Applications span click-through behavior, menu-based choice, online dating preferences, spatial marketing, and consumer reactions to intangible or aesthetic product features. Recent empirical studies explore the wearout versus weariness effects of online advertising, the impact of data breaches on consumer behavior, and dynamic pricing for digital media subscriptions. Across these projects, Feinberg couples rigorous statistical innovation with actionable managerial insights, bridging marketing science, operations, and engineering. Scientific Awards & Leadership Joseph and Sally Handleman Endowed Professorship Past President, INFORMS Society for Marketing Science Departmental Editor, Production and Operations Management Former Co-Editor, Marketing Science Co-author (with T. Kinnear & J. Taylor) of the textbook Modern Marketing Research: Concepts, Methods, and Cases Grants & Collaborations While explicit grant lists are not provided, Feinberg’s prolific publication record in top-tier journals (e.g., Journal of Marketing Research , Marketing Science , Management Science ) and editorial board service imply sustained external funding and interdisciplinary partnerships, particularly with operations, engineering, and computer-science groups. Laboratories & Teams Feinberg is formally affiliated with the Center for the Study of Complex Systems (CSCS) at the University of Michigan, where he collaborates on network-based choice frameworks and large-scale behavioral data analytics. He maintains active ties to the Ross Marketing faculty and the Department of Statistics, fostering joint workshops and doctoral training initiatives.











