Praveen K. KopalleView profile
Professor
Praveen K. Kopalle is the Signal Companies' Professor of Management, professor of marketing, and area chair at the Tuck School of Business, Dartmouth College. He served as associate dean for the MBA program (2015–18) and chairs the marketing area (2012–15, 2022–present). He teaches courses in retail pricing analytics, marketing concepts, and new product development. Education: PhD in Marketing (Columbia University, 1992), MBA (Indian Institute of Management, 1988), BE in Mechanical & Product Engineering (Osmania University, 1986) His research focuses on marketing , machine learning , artificial intelligence , pricing strategy , retail analytics , and new product innovation . Recent work addresses digital customer orientation, loyalty programs in the big data era, and predictive analytics in retailing. He has published in top journals like Journal of Consumer Research , Management Science , and Marketing Science . Praveen serves as departmental editor for Production and Operations Management and associate editor for multiple journals. He has held leadership roles in the INFORMS Society for Marketing Science and contributed to editorial boards of 10+ journals. Scientific Awards: 2018 Lifetime Achievement Award (American Marketing Association’s Retailing and Pricing Special Interest Group) 2015 Core Teaching Excellence Award (Tuck School) 2011 Distinguished Alumni Award (IIM Bangalore) Multiple John Little and Davidson Awards 2022 Distinguished Alumnus Award (Osmania University) His teaching spans MBA core courses ( Marketing , Statistics for Managers ) and electives ( Retail Pricing Strategy , Marketing New Products ). He also leads executive education programs and the Tuck Integrative Experiential Learning (TuckINTEL) initiative.










