Alicia Orea GinerView profile
Professor
Alicia Orea Giner is a Professor at the Faculty of Economics and Business Sciences of Rey Juan Carlos University, specializing in sustainable tourism and social justice. Her research focuses on Generation Z's sustainable consumption practices in food tourism, AI integration in hospitality, and ethical dimensions of tourism. She co-authored the award-winning article The way we live, the way we travel: generation Z and sustainable consumption in food tourism experiences , recognized with the 2024 Emerald Literati Outstanding Paper Award. Her work bridges sustainability, technology, and cultural studies. Key themes include feminist methodologies in tourism research, transformative travel through ecofeminism, and post-pandemic food tourism trends. She explores AI applications in service robots, wellness tourism's mental health connections, and marginalized communities' roles in culinary tourism. Recent studies address LGBTQ+ tourism challenges, stakeholder participation in World Heritage sites, and ghost tours' cultural narratives. Awards highlight her contributions to sustainability and social justice in tourism. Awards: 2024 Emerald Literati Outstanding Paper Award Research Foci: Food Tourism, AI Ethics, Feminist Tourism Studies, Cultural Heritage Management Labs/Teams: No specific lab mentioned; collaborates across interdisciplinary tourism research networks.









