Anthony MasureView profile
Associate Professor
Anthony Masure is an Associate Professor at Geneva University of Art and Design (HEAD – Genève) , part of the University of Applied Sciences and Arts Western Switzerland (HES-SO) . His work bridges Artificial Intelligence , Blockchain , and Digital Humanities through critical design lenses. He explores tensions between creative automation and human agency , questioning how machine learning and smart technologies reshape authorship, value systems, and ecological practices in design. Key research areas: AI ethics , NFT implications , post-digital design , and technological accountability Projects like "Design et machine learning : l'automatisation au pouvoir?" (2021-2023) and "Post digital Graphic Design" (2019-2022) demonstrate his focus on critical technological engagements Advocates for open access and non-traditional research formats through initiatives like HEAD-Publishing His recent articles analyze generative AI in design, NFT governance , and circular design frameworks. Collaborations with researchers like Guillaume Helleu and Yves Citton emphasize socio-technical implications. Current projects include "L'organisation autonome automatisée (OAA)" (2024), exploring future enterprise models under climate constraints.










