Ivan DuricView profile
Research Fellow
Dr. Ivan Duric is a Research Fellow at the Department of Agricultural Markets, Agricultural Marketing and World Agricultural Trade, Leibniz Institute of Agricultural Development in Transition Economies (IAMO), Halle (Saale), Germany. Since October 2008 he has led and contributed to numerous international research projects focusing on digital transformation, trade policy, and value-chain analysis in agriculture and food systems. Education: Doctorate (Dr.) “summa cum laude” in Agricultural Economics, Faculty of Agriculture, Martin Luther University Halle-Wittenberg. Research Interests: Dr. Duric’s core expertise lies at the intersection of digital technologies and agri-food economics . His work explores how machine learning, blockchain, and immersive analytics reshape agricultural value chains, enhance transparency, and improve competitiveness. He continually investigates price transmission mechanisms , the impact of trade policy shocks (e.g., export bans, import restrictions), and pathways to strengthen food security in transition and emerging economies. Across more than forty peer-reviewed articles and policy briefs, a clear trend emerges: rigorous empirical assessment of how policy interventions and digital innovations jointly determine market outcomes—from wheat-to-bread chains in Serbia to salmon value networks spanning Norway, France and Poland. Awards & Recognition: Doctoral degree awarded “summa cum laude” (highest distinction), Martin Luther University Halle-Wittenberg. Grants & Collaborative Projects: Dr. Duric has co-ordinated or served as senior researcher in major EU and German-funded initiatives including AGRICISTRADE, AgriDigital, AGRIIMMERSE, VALUMICS, SecureFood, GERUKA, eTrust-Food, DITAC, GTRS, STARLAP, TAAST, UaFoodTrade , and the IAMO XR Lab . These projects investigate global grain trade, digital platform adoption, consumer trust, resilience of food systems, and immersive data analytics. Labs & Teams: He is a founding member and scientific lead of the IAMO XR Lab , where virtual-reality and immersive analytics are leveraged to visualize and interpret complex agricultural market data, creating new avenues for stakeholder engagement and policy dialogue.












