Hyuck David ChungView profile
Assistant Professor
Hyuck David Chung is an Assistant Professor of Business Administration at the University of Illinois. His research focuses on strategic management within digital platforms, particularly examining platform governance, complementor interdependencies, and the impact of diversification strategies on market dynamics. Key areas of interest include ridesharing ecosystems, resource exclusivity, and cannibalization effects in platform economies. Recent work explores oscillation patterns in platforms following diversification (e.g., Uber Eats case studies) and governance challenges in rideshare industries. His research employs empirical analysis of platform behaviors and their regulatory implications. Chung’s contributions appear in top journals like Strategic Management Journal and Management Science . No explicit scientific awards are listed, though his work has garnered significant scholarly attention with over 58 Mendeley readers and news coverage. His research network includes collaborations on global innovation dynamics in multinational corporations.





